LoriLogo-Resize

Lori Varsames is a professional copywriter and marketing consultant based in the East San Francisco Bay. With a team of graphic and web designers, Lori Varsames Ink tailors marketing communications to the specific needs of clients in the wine, food, and travel sectors, as well as many other businesses who are passionate about their products and services. Promoting your expertise with creativity and authenticity is what we do best!

The Evolution of Taste

Posted in Wine.

The Evolution of TasteI originally wrote this post for The San Francisco Wine Trading Company on their blog, "Let's Talk Wine." It is reused here with their permission.

This is the dawn of a new era for California wines. After years of trending in overly oaked Chardonnay and highly extracted Pinot Noir in California, a new ethic has been introduced into winemaking: balance. In the country that invented Coca-Cola and McDonald’s, we have grown accustomed to the predictability of taste—even in our wines—and obvious, uniform and sweet flavors have historically won out over nuance and subtlety. It only makes sense that big, bold, hit-you-over-the-head wines were once in vogue in America. However, much has changed since that era. As Americans are developing a greater conscientiousness around the provenance of food and drink, our palates are evolving, too.

Location

  • Encinal Avenue
    Alameda, CA 94501

Contact

  • (510) 872-2827
  • This email address is being protected from spambots. You need JavaScript enabled to view it.

Opening Hours

Mo-Fri 9am-5.30pm
Sat-Sun closed

Follow Us

Lori Varsames Ink • Encinal Avenue; Alameda, CA 94501 • This email address is being protected from spambots. You need JavaScript enabled to view it. • (510) 872-2827
Copyright © 2012/13 Lori Varsames